10 Ways to Market Your Business This Holiday Season
Originally posted: http://www.positivelyfeminine.org/frugal/jh/market.htm
The holidays are upon us. For most business owners that means an increase in sales—or at least it used to. In today’s frustrating economy, small and large businesses alike are facing record lows when it comes to sales. Even those in the service industry are seeing less and less clients. So what’s the answer? How about 10? Try these 10 ways to survive and thrive this holiday season.
- One great way to boost sales and awareness of your company is to enlist the help of a publicity virtual assistant. These experts specialize in helping you to get more publicity. They can handle everything from writing and sending out press releases to creating entire media campaigns. Let them write better descriptions for your products, find the best keywords to drive traffic there, do research to find where best to locate your target audience, and then finally handle all your PR needs Publicity virtual assistants take the time to learn their niche and to develop a relationship with their clients so that they can bring amazing results. Your holiday sales can meet and exceed last year’s sales after all.
- Do specialized holiday marketing. It’s not too late to take advantage of all that can be done this year to make more sales. Consider having a Black Friday sale or a Cyber Monday sale. Add a contest to your site. Send out postcards and gift certificates.
- Article & Press Release Writing and Distribution — Article marketing works. It’s a great way to get more exposure for your business and when done right, can result in front page Google rankings, more clients, and lots of sales. Get active and write a press release about your business making a holiday or New Year connection. For example, share how you are giving back during the holidays, any promotions you have, etc.
- Get speaking. Set up speaking engagements for the New Year. In January businesses go back to all work, no play after the holidays. It’s a perfect time to get out there and connect with businesses and line up speaking engagements. Also, consider a teleseminar series too.
- Create a Holiday Blog Tour. If you have products or tips for the holidays, connect with other bloggers. Ask if you can provide some holiday tips. Bloggers are busy this time of year too so they will appreciate the added help. And the best news is, you get more exposure.
- Set up a Google Adwords campaign. More people are online now because of the holidays. And a lot of those people will be checking out the search engines to find Christmas gifts. It’s a great time to set up a Google Adwords campaign and get that added exposure for your business.
- Reconnect with ALL your clients and let them know how you appreciate them and perhaps how you can help them with other needs they may not even know you offer. Send a personalized holiday card or greeting. For local clients, stop by their office and drop off presents, popcorn tins for the staff and/or their favorite coffee for their afternoon pick-me-up. For potential new clients, drop off a holiday cup full of wrapped candy with your business card or perhaps get your business name printed on the candy bar.
- Set up a marketing campaign designed especially for and around your company or brand. Write down a marketing plan for the year that will focus on brand recognition. Most importantly, make sure your brand represents your company the way it should to your target audience.
- Update your website. Take a look at your website and see if it is the best that it can be. Pay special attention to your homepage and keywords. Look to the overall appearance, the professionalism of your wording, the explanations explaining the benefits you provide, etc. In fact, everything in your site needs to convince a client to work with you. Now ask yourself, does it do that? Is this something I can be proud of? Too often we throw together a website, just to have it done. Remember this can often be a client’s first impression of you. Is it selling you well?
- Don’t forget your social networking. Even half an hour per day can make a considerable difference. Remember to build relationships and share more than sell.
The holidays are a great time to make money, even in this economy. If you’d like additional tips stop by SoYouWantToBeaWahm.com today. Also, share with us your tips for the holidays.
Article written by Jill Hart and Diana Ennen.
Jill Hart, Founder of Christian Work-at-Home Moms and Diana Ennen, President of Virtual Word Publishing, have teamed up to write So You Want to Be a Work at Home Mom: A Christian’s Guide to Starting a Home-Based Business (www.soyouwanttobeawahm.com). Start or expand your business today with their help.
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