Boca hair product company Olez dazzles Hollywood at Academy Awards Suite

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Oscar Nominee Quvenzhané Wallis (Olez)

For three action packed days, scores of Hollywood’s stars, some with their entourages, other’s with their families or BFF’s spent a generous amount of time with Olez being pampered and enlightened during the Roger Neal Style Hollywood gifting suite held at the renowned L’Ermitage Beverly Hills Hotel.

“We made a lot of new friends,” said Claudio Correia, President of Boca Cosmetics Group, manufacturer of the internationally acclaimed, professional hair care brand, Olez.

The Boca Raton based company just returned from Hollywood where their luxurious line of products was featured at an exclusive, invitation only, beauty and couture suite for Academy Award nominees and Hollywood notables.

“Our goal was to pamper the stars and introduce them to the newest and most remarkable hair treatments available today,” said Correia. “The welcome we received exceeded our expectation and all of the stars greeted our products with open arms. We couldn’t have asked for more!”

Stars that visited Olez included:

Quvenzhané Wallis – Nominee Best Actress, Beasts of the Southern Wild

Josh Penn – Nominee Producer, Best Picture, Beasts of the Southern Wild

Cori Shepherd Stern – Nominee Producer, Documentary, Open Heart (quote: “I will be using your products to prepare for Sunday Night”)

Shawn Christensen & Damon Russell – Nominees, best live action short, Curfew

Patty Stanger – Millionaire Matchmaker

Courtney Stodden-reality star

Kaitlyn Jenkins – ABC Family’s Bunheads

Abigail Hargrove – co-star with Brad Pitt, to be released – World War Z

Degrassi Cast

Shahs of Sunset Cast

Marilu Henner

Marcia Gay Harden

Sofia Milos

Carolyn Hennesy

The stars were the first people to be introduced to O2, Olez’s unique oxygen therapy program that detoxifies the hair and scalp. When applied, oxygen is released and removes all impurities from the hair and scalp followed by an infusion of essential nutrients and oils required for healthy and luxurious hair.

Olez’s products combine the most advanced technology with the finest natural ingredients found around the world resulting in healthy, shiny and revitalized hair.

“When you are in show business your hair is put under a lot more strain and duress,” said Olez’s Creative Director and celebrity stylist, Edward Teitel.

“Everyone was so happy to learn about our products that concentrate on hair restoration,” he said. “The apple smell in INCEPTION was so good many wanted to know if they could eat it,” Teitel added.

“The stars and their stylists that visited with us were just wonderful. So nice and down to earth,” said Jeremy Lurie, Marketing Director for Boca Cosmetics Group. “It is very rewarding to hear that nominees like Cori Shepherd-Stern will be using our products to prepare themselves for Oscar night. I hope that all of the nominees that received our gift package win their Awards on Sunday!”

The Olez Nominee Gift Packages include the complete line of INCEPTION Home Care Products enhanced with apple stem cells.

In addition to the VIP gift box, Olez offered innovative hair care treatments at the suite and informed celebs about the benefits associated with Essence of Youth, O2 and NutriFuze™. These three new products are consistent with Olez’s objective of providing innovative, professional hair care that contain restorative properties in a market in need of effective solutions.

In the same manner that BOTOX® and other cosmetic procedures smooth wrinkles, Olez’s Essence of Youth is formulated to smooth away imperfections in damaged hair. Essence of Youth promises to turn back the hair’s clock by removing damage accrued over years of chemical processing, heat styling and natural elements. It contains active natural ingredients with restorative properties capable of repairing broken hair fibers, giving hair a youthful, smoother look, while restoring hair strength.

The next stop for Olez will be America’s Beauty Show, March 9-11, 2013, McCormick Place, booth 1855 and will be offering demonstrations and training on Sunday, March 10th.

For more information,, email or call 800-251-2479.


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